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Collection of the Smithsonian Cooper-Hewitt, National Design Museum

Nendo (Japanese, 2002-)

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nendo is a multidisciplinary design and architecture group co-founded in 2002 in Tokyo by Akihiro Ito, who serves as the managing director, and Oki Sato (b. 1977), the chief designer. nendo, whose name is a reference to modeling clay used by children, considers its mission to be “giving people a small " ! " moment.” Sato and his team take their inspiration from observing daily life and being attentive to both the subtle and the strange. nendo’s aesthetic is simple and minimal, but not cold—they strive to evoke lightness and humor in each of their designs. nendo was featured as one of the firms in the 2010 National Design Triennial Why Design Now? at the Cooper-Hewitt, National Design Museum. Works by the design firm can be found in the collections of the Cooper-Hewitt, as well as The Museum of Modern Art, New York, Victoria and Albert Museum, London, and the Musée des Arts décoratifs, Paris, among many others. nendo was named 2012 “Designer of the Year” in Wallpaper magazine.